BeanSpirited is a company that operates under two divisions: coffee drinks and alcoholic beverages. If you want to begin your day with a fresh cup of coffee or a relaxing drink at the end of the day, BeanSpirited has something for all your needs throughout the day. I went with a wine bottle and coffee beans to represent their divisions. The slogan is "morning to night" because usually coffee is a morning beverage, while alcohol is mainly a night choice. The company is represented in an more modern, mature approach with the coffee and alcohol.
On the left is the beginning of the design process where I created sketches and ideas for the brand. After narrowing the idea down to a final design, I finalized everything and created a clean logo using Adobe Illustrator.
The created logo is shown on the top and the labels for the iced coffee drinks are shown above. "Honey Sunrise" is the main beverage for the company.
A single bottle for a better look at the drink container concept for BeanSpirited. I wanted to keep a consistent color scheme similar to the examples provided in their creative brief. The redesigned labels and packaging fit well with the tone and professionalism that the creative brief was looking for.
Package design for a 6-pack carrying case of iced coffee.